A studio of one,
on purpose.

01 — WHY THERE’S A STUDIO AT ALL

The pattern that keeps repeating.

In May 2026 I took on my first paid security audit. Two days in, I realised the compliance constraint required its own tool — otherwise client data would leak into cloud AI models I’d signed an NDA to keep it out of. By the end of day two, the tool existed. It’s called Anonymous and it’s still doing what it was built for.

This pattern — solve a one-time problem, leave infrastructure for the next ten — has been the through-line of my entire career. Most of what I make stays useful longer than the project that asked for it.

addicted exists to make that pattern repeatable for clients, not just for me.

02 — THE DESIGN SYSTEM NOBODY ASKED FOR

Four years at Ozon.

I joined Ozon Tech in late 2020 as a product designer. I left four years later as a team lead managing five designers. Along the way I unified the design of more than 60 separate seller-facing products into one system. That system is now used by 300+ products inside the company.

Nobody at the start asked me to do this. Nobody had budget for it. I built the first version on weekends, sold the second version to one PM at a time, and the third version eventually became the default everyone hires designers to extend.

I am stubborn about systems. I will keep building them whether or not you noticed they were missing.

03 — WHY SOLO, WHY NOW

A studio of one, for now.

addicted is currently me, working alone, on purpose. The reason is not that I can’t find collaborators — Friendly Design, the community I co-founded, has 48,000 designers, several of whom I’d trust with the keys. The reason is that I’m sharpening the system before I scale it.

When three clients are in a Partnership Retainer, I’ll bring on the first contractors. When five or six are, that’s when the studio becomes a real team. Until then I want every engagement to teach me something I can codify, so the second-person version of addicted starts from a base that’s already serious.

If you’re reading this, you’re considering working with the only version of addicted that currently exists. You’re also helping me build the next one.

— Egor Sazanov
Founder, addicted
Panglao, May 2026